Organic cosmetics are changing the beauty and skincare game all over the world. Made from natural extracts from plants, flowers, minerals and microorganisms, organic beauty products are gaining popularity rapidly, as Influencers and celebrities emphasize the use of “clean beauty” products.
Organic cosmetics are sustainable, environment-friendly. They are free of many harmful and synthetic chemicals. Companies that make organic beauty products need to have an organic cosmetic certification from a trusted authority and an “organic” label on their packaging.
Let’s have a look at how organic cosmetic certification works.
Consumer Benefits of Organic Beauty Certificates
Having an organic beauty certification helps consumers assess the authenticity of an organic product. Most product certifications provide assurance of using 100% organic ingredients. Since consumers are showing more and more interest in going green, company's brand must give them clarification through product labels and packaging.
Organic certification also helps build consumer confidence in the brand. It reassures them that the product is 100% safe to use and does not contain any harmful and unsustainable ingredients.
An organic cosmetic certification label on the packaging also makes it easier for customers to browse through tons of beauty products available. They can choose between clean cosmetic products without having to look at each ingredient.
The availability of organic beauty products has made it easier for consumers to change unhealthy behaviors and attitudes and care about environmental and safety values .
Approved Organic Cosmetic Product Certificates
Founded in France in 1991, ECOCERT is an organic certification authority. It is one of the largest organic certification organizations in the world and provides certification in more than 130 countries. Organic cosmetic certifications issued by ECOCERT give a guarantee that a product conforms to the environmental and social standards. This means that the product is made from harmless and sustainable, eco-friendly ingredients.
SOIL ASSOCIATION ORGANIC
Soil Association is the leading organic certification provider in the UK. The organization provides a range of organic certifications to different industries like food, textiles, health and beauty. They assess brands and businesses and provide a seal of certification according to their organic beauty standards.
Regulated by the FDA, USDA Organic is a certification authority in the United States that provides a certification seal to different industries, including the cosmetic industry. Under USDA standards, a product will have a USDA seal if it is 95 to 100 percent organic.
Organic Beauty Certificate Standards
While organic beauty standards are different in each country according to the laws that govern the industry, certification authorities demand companies to meet their standards to ensure certification from them. Some of these standards include but are not limited to:
• Environment-friendly production and processes
• Responsible use of natural resources
• No usage of petrochemical ingredients
• Absence of GMO
• Recyclable packaging
Organic cosmetic certifications can make a brand more reliable and authentic in the eyes of green consumers. They not only increase the authenticity of the brands but can also drive up its sales. Consider getting an organic certification for your brand today to abide by the expected standards.
(1) “Are Natural & Organic Ingredients Better for Your Skin?: Paula's Choice.” Shop Paula'sChoice,www.paulaschoice.com/expert-advice/skincare-advice/natural-skincare/are-natural-and-organic-ingredients-better-for-your-skin.html.
(2) Ghazali, Ezlika, et al. “Health and Cosmetics: Investigating Consumers' Values for Buying Organic Personal Care Products.” Journal of Retailing and Consumer Services, Pergamon, 10 Aug. 2017, www.sciencedirect.com/science/article/abs/pii/S096969891730173X.